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what is direct marketing?

The definition of direct marketing can be explained as delivering promotional messages directly to your target customers on an individual basis as opposed to through a mass medium. It is also sometimes known as one-to-one marketing or one-on-one marketing.

Direct mail is one of the most common types of direct marketing because it can be targeted directly towards a potential customer, as stated in the definition of direct mail. One important element that was not mentioned in the definition of direct marketing is that most successful direct mail pieces use some sort of offer to entice the reader to action.

As most advertisers know, competition is fierce for a reader, viewer or listener's attention Nationwide, there are hundreds of TV, cable and satellite channels and thousands of local, regional and national magazines, newspapers and radio stations! Yet, with direct mail marketing you can cut through much of the clutter. Consider the advantages of direct mail marketing! With direct mail you can:

Zero in on almost any target audience.
Cut lost circulation to a minimum.
Control your budget and spend as little or as much as you wish.
Measure results with much greater accuracy.
Personalize your message.
Compete with companies many times your size.

No matter what product you may be selling or what story you might be telling, the chances are very good that direct marketing will give you a better, less expensive, more effective way to reach your audience than any other medium.

We are familiar with many direct marketing areas. Just take
a look!

Call United Printing & Mailing today at 1-800-645-6659 and let our direct mail marketing experts show you how you can make the flexible, versatile, cost-effective and easy-to-use characteristics of direct marketing work for you!