tips & tactics
Throughout the years, United Printing & Mailing has developed a few direct marketing tips that we build our business by. These direct marketing tips and tactics will help you form strong direct marketing strategies and make your direct mail campaign run smoothly. Download cheat-sheets about some of our direct marketing tips today to help you simplify and make the most of your project!
- Direct Marketing Tips Sheet 1: List Planning Guide
These direct marketing tips are simply meant to give you an idea of the diverse archive of mail lists available to us. This is only a small sampling of our commonly requested list criteria, we can access nearly any list in any zip code—nationwide! Includes common list criteria and Metro Phoenix zip code listing.
» “List Planning Guide” (PDF)
- Direct Marketing Tips Sheet 2: Phoenix Zip Code Map
This direct marketing tip is a detailed map that visually breaks down the Metro Phoenix area zip codes.
» “Phoenix Zip Code Map” (PDF)
- Direct Marketing Tips Sheet 3: Content Development Guide
To build the most effective mailing, it pays to take the time to determine precisely who you are marketing to, what you want to motivate them to do and how you plan to motivate them. These direct marketing tips are designed to help you pinpoint the answers to these questions so you can generate the best results from your mailing project.
» “Content Development Guide” (PDF)
- Direct Marketing Tips Sheet 4: Tracking & Testing Tips
Tracking the results of your mailing(s) is an important part of making direct mail work. Tracking who responds to each of your mailings will help you to better understand who your target audience should be and what attracts their attention. These direct marketing tips can help you establish ways to improve the way you track and test your mailings and, in-turn, improve your response rate.
» “Tracking & Testing Tips” (PDF)
- Direct Marketing Tips Sheet 5: Mail Piece Size Guide
There are many factors to take into account when planning the size of your mailer; the amount of content you need to include, the amount of your budget, and the amount of impact you want for your mail piece are just a few. These direct marketing tips outline our most popular sizes at actual size and demonstrates how these tried and true sizes can get you the most bang for your buck!
» “Mailpiece Size Guide” (PDF)
- Direct Marketing Tips Sheet 6: Popular SIC Codes
These direct marketing tips are simply meant to give you an idea of some of our most commonly requested lists. This is only a small sampling of the variety of lists available to us. If your needs exceed what is shown here, simply contact us and we will gladly help you assemble the right list for your needs.
» "Popular SIC Codes” Guide (PDF)
- Direct Marketing Tips Sheet 7: Postal Rate Schedule
This direct marketing tip breaks down the postal criteria and rates to help you plan your direct mail project better.
» "Postal Rate Schedule” (PDF)
- Direct Marketing Tips Sheet 8: Art Requirements
This direct marketing tip outlines the details of our requirements for print-ready art submissions. Following this direct marketing tip carefully will save you time and possibly money on your direct marketing project.
» “Art Requirements” (PDF)
Need more help? Give United Printing & Mailing today at 1-800-645-6659 and let our direct mail experts show you how you can make the flexible, versatile, cost-effective and easy-to-use characteristics of direct marketing work for you!
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